On the one hand, woohoo, you’re on Product Hunt! On the other, oh no, you’re on Product Hunt and you’re nowhere near ready for the spike in traffic or users. You might’ve heard tales of products that were hunted before their teams were ready. This method lets you control the timing of your launch-which, as you probably know from your first PH go-round, is crucial. When Gaspar launched Marker 2.0, he asked a friend with a large following on Product Hunt to hunt it for him.Īlthough it’s clear you can get relisted in multiple ways, your best bet is still contacting Product Hunt’s support. However, I also talked to a couple teams who relisted their products through the traditional channels.įor example, when Zapier wanted to submit Multi-Step Zaps to Product Hunt, CEO Wade Foster simply used his Maker status to submit it. “We had made a lot of changes to our online project planner and team calendar, so for submitting it again I just had to explain what we had done,” she explains.Īnd be prepared to answer some questions: Noodapera says she exchanged multiple emails with the team before Teamweek 2.0 was approved. Once you’ve decided your upcoming release is eligible, contact Product Hunt’s support team ( Noodapera, Lead Generation Manager of Teamweek, says she sent an email asking to submit a new post for Teamweek 2.0. Marvel has also used PH to publicize its new features, specifically: its mobile apps, its Sketch plugin, its Lookback user testing integration, and its embed feature. For example, Photoshop Artboard Prototyping, Do (a to-do UI kit), its Sketch integration, Boards, and its Apple Watch app. When InVision was hunted a year ago, it was already a popular tool (in fact, Ryan Hoover used it to create mock-ups for Product Hunt!) And every couple months, when the InVision team adds a new feature to the app, they also release it on Product Hunt. While these aren’t hard and fast rules, there are a couple things that’ll help your case if you resubmit: Five months ago, it was hunted for the second time updates included major overhauls of both the iOS and Android app, a mention feature, a new writing experience, custom domains, a publishing API, and to top things off, a new logo. Medium 2.0 definitely came with plenty of changes. According to creator Gary Gaspar, the Marker team completely updated the UX, changed the onboarding flow, added a Jira integration, rolled out an emoji feature, created a new screenshot editor, and more. Marker, which lets you easily take and share screenshots, was re-hunted just six months after its initial launch. The UI had been completely revamped as well. Now, rather than providing a SDK so engineers could create unique layout and application workflows for different user profiles, Liquid automated your app communication. In March 2016, it was hunted again-and even though the name was the same, the product itself was completely different. The first time Liquid was hunted, it was billed as an app customization tool for developers. Two popular ways to relist on Product Hunt are through new versions of your app (think 2.0) and new features. Luckily, since apps are relaunched on Product Hunt all the time, you can check out some real examples. The FAQ gives two examples: “the launch of a mobile app” or “complete product redesign with new functionality.” We believe in doing product launches right, which means putting just as much time and effort into relisting your product as you did the first time around.īefore you do anything else, you have to figure out if your new version or feature is eligible to be hunted.Īccording to the Product Hunt FAQ, you can re-submit a product when the update is “substantial.” Wait, you’re thinking, what does substantial entail, exactly? However, even though a ton of digital ink has been spilled on optimizing your initial launch, there isn’t a lot of advice on launching a new feature or product release on Product Hunt. You know how crucial it is to go out with your guns blazing and take full advantage of the hype. You cheerily answer every comment and question that rolls in from the PH community, even the ones that ask, “How is this different from (insert totally unrelated product)?”Īfter all, you’ve read the blog posts and the ebooks. You send out emails to everyone you know (and some people you don’t) with the good news. Your entire team rushes to their Twitter accounts to blast their followers with links to your page. The first time you launch a product on Product Hunt, it’s a big deal.
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